When it comes to the agriculture industry, farmers need a truck they can count on. And here in Saskatchewan, we can’t help but appreciate the hard work farmers do to ensure we all have food on our table. While a Ford or Chevrolet truck fairs well in the market - particularly among construction sites – they’re little match for what a RAM can do for the farming industry. In fact, recent surveys show more farmers go for RAM over any other truck manufacturer. Let’s take a deeper dive into why Saskatchewan farmers are making RAM their truck of choice.
The fact is, farmers prove to be brand loyal, but it’s important to choose a brand that’s loyal back. RAM is pretty dedicated to appealing to the farming lifestyle. According to the automaker’s agriculture website, the brand even has RAM Agriculture Experts continuously training with real-life farmers to help better serve them. Farmers can also take advantage of special offers, incentives, and rebates. The brand has partnered with a variety of organizations that better assist the needs of farmers. Additionally, for more than six decades, the automaker has supported Future Farmers of America (FFA), typically presenting at the annual FFA convention.
Average truck drivers who are more concerned with speed than work power will choose the V8 gasoline engine over the inline-6 diesel any day. However, you’re not one of those drivers. When you’re working on the farm, you’re looking for more torque than horsepower. This engine is what really makes you a towing master, with its 850 pound-feet of torque. This is all incredibly important when you’re farming as opposed to speeding around town. While the V engines may be great for casual drivers, the durable and tow-heavy I6 is not only more desirable but also necessary for any serious farmer. And this is where we get into what matters most, which is towing capacity.
Towing and Off-Roading Capabilities
Thanks to RAM’s versatile towing configurations, you can easily tow loaded livestock trailers, hay trailers, and farm equipment with ease. The balance of payload and tow capacity is especially important since many livestock and farm trailers use gooseneck hitches with heavy trailer tongue weights. With a fully-loaded trailer, you could be looking at nearly 3,000 pounds of tongue weight, making that high payload capacity vital.
While farmers are less likely to go rock crawling like you might in a Jeep Wrangler, rough, rocky roads and mud are just part of being on the farm. RAMs are typically equipped with Bilstein monotube shock absorbers, made to handle bumps, ruts, and off-terrain driving. In addition to the off-roading shocks, 33-inch off-road tires can handle both pavement and rough terrain.
Here in North Battleford, we’re dedicated to showing love to our local farming community. After all, no farmers, no food, right? Our annual Farmer Appreciation Promotion is just around the corner, so stay tuned for that!
For a truck that’s better configured for your farming needs, browse our infinite inventory of RAM trucks and call us anytime to set up a test drive!